Summer Sale at Our Solihull Showroom
SUMMER SALE NOW ON!
Tired of waking up stiff, sore, or feeling like you barely slept?
The right mattress can make a bigger difference than most people realise, especially when it supports your back, hips and shoulders properly through the night.
Lie down. Compare comfort levels. Discover the support that feels right for your body—and claim 50% off during our limited-time Summer Sale.
Offer applies to selected showroom products only and ends 31 August 2026. Subject to availability and full promotional terms.
Virdi North Limited | Independent Authorised Emma® Retailer
Benefit
Back, side and front sleeper fitting
Get personalised, one-to-one sleep advice
Discover what proper support actually feels like
Save 50% at our Solihull Showroom! Offer Ends 31st August
This website and our Solihull showroom are independently owned and operated by VIRDI NORTH LIMITED, Company No. 02493063. We are authorised to advertise and sell genuine Emma® products. This is not Emma’s corporate website.
Why Visit The Solihull Showroom?
Because the right sleep shouldn’t be a guess.
You can read reviews.
Scroll comparisons.
Watch videos.
But none of that tells you how your body will actually feel at 2am… or how you’ll feel when you wake up.
The truth is, the difference between “just okay” sleep and deep, restorative sleep often comes down to something simple:
How your body is supported in the moments you can’t see.
And you’ll feel that difference within minutes.
When you visit our Solihull showroom, this isn’t about browsing… It’s about understanding what your body has been missing.
You'll be able to:
Lie down and compare mattresses side-by-side
Feel how the Spine Aligner supports your back, hips, and shoulders
Discover the comfort level your body naturally relaxes into
Get honest, personalised advice (no scripts, no pressure)
What Happens During Your Free Sleep Consultation?
(And why it’s different to anything you’ve tried before)
First, this isn’t a sales pitch.
It’s a conversation.
A chance to finally figure out why your sleep hasn’t been working…
and what your body actually needs to rest properly.
We’ll take a few minutes to understand you —
how you sleep, where you feel discomfort,
what mornings currently feel like for you.
Because those small details They’re usually the reason sleep feels so frustrating.
Then comes the part most people don’t expect…
You get to feel the difference.
No rush. No pressure. Just proper guidance to help you find the mattress that feels right for your body.
Stop Guessing.
Start Sleeping Better.
The best mattress isn't the one with the most five-star reviews. It's the one that feels right for your body.
That's why a visit to our Solihull showroom is so valuable.
During your free consultation, we'll help you compare different mattresses, understand which level of support suits your body, and find the one that genuinely helps you sleep better.
No more guessing.
No more hoping.
Just confidence that you've found the right mattress.
Address: 375 Station Rd, Dorridge, Solihull B93 8FG
Free Parking
Open Monday to Sunday
Better Sleep For Half The Price
For a limited time, you can save 50% on qualifying products at our showroom.
Visit our Dorridge showroom, try the mattresses in person and get personalised guidance from one of our sleep specialists. We’ll help you compare comfort levels, understand your support needs and find the mattress that feels right for your body.
Designed to help with:
Free personalised sleep consultation
Try before you buy
Flexible finance options available
Your Back Deserves Better Sleep - Come Experience The Difference in Person
Ready to Feel the
Difference?
Enjoy a limited-time 50% showroom saving on qualifying products.
Take the first step towards waking up refreshed, restored, and ready for the day ahead.
Everything You Need
For Better Sleep
Unlock Exclusive 50% Savings
Enjoy an exclusive 50% showroom saving available for a limited time. Visit our Solihull showroom to unlock this special offer and maximise value.
Try Before You Buy
Choosing a mattress is a personal decision, and comfort can’t always be judged online. Visit our showroom to experience the Emma Deluxe range for yourself, compare different models, and feel the difference before making a decision.
Expert Advice
Our sleep specialists are here to guide you through the Emma collection and help you understand the differences between each model. Whether you're looking for cooling comfort, motion isolation, or easy maintenance, we'll help you find the best fit for your lifestyle.
Personal Mattress Fitting
Everyone sleeps differently, which is why we offer personalised mattress recommendations based on your sleeping position, body type, comfort preference, and support requirements. We help match you with the mattress that feels right for you.
Compare Comfort Levels
Test and compare different comfort levels side by side to understand how each mattress feels. Experience the unique benefits of the Smart Deluxe, Helix Deluxe, and Diamond Deluxe to discover which provides the ideal balance of comfort and support for your sleep style.
See Why Customers Love Us
Hear from customers who visited our Solihull showroom, tested the range,
and found their perfect night's sleep.
I visited the newly opened Solihull showroom and had an amazing experience. I needed a new mattress to help with my ongoing neck and back pain. The staff were incredibly knowledgable and took the time to understand what I was struggling with and recommended the best options for me. They even gave me an opening promotion offer on my mattress - I would highly recommend visiting before it ends
David C
I purchased a lovely mattress and some pillows from the Solihull showroom and I’m so pleased with the quality. Everything feels luxurious yet very reasonably priced. The team were friendly, helpful and made the whole experience easy. Highly recommend.
Sharan K
Brilliant experience from start to finish. The sleep consultation was genuinely helpful and tailored to me, not a generic sales pitch. You can try everything properly and ask real questions. Would definitely recommend visiting rather than buying blind online.
Walid Ali
Your Back Deserves Better Sleep - Visit the Showroom Today!
Contact Us
Please share your contact details so we can get back to you for any assistance you may need.
Address: 375 Station Rd, Dorridge, Solihull B93 8FG
Frequently Asked Questions
Is This Emma’s Corporate Website?
No. This website is independently operated by VIRDI NORTH LIMITED. We are an authorised independent retailer of genuine Emma-branded products, but this is not Emma’s corporate website.
Are the Emma Products You Sell Genuine?
Yes. Products advertised as Emma products on this website are sold as genuine branded products under VIRDI NORTH LIMITED’s current retailer authorisation.
Who Will I Be Buying From?
Your purchase contract, payment receipt and invoice will be with VIRDI NORTH LIMITED, Company No. 02493063.
Can I Verify Your Retailer Authorisation?
Yes. Our retailer details appear on this page. A redacted authorisation confirmation is available through our retailer-verification page, and additional verification information can be supplied where appropriate.
Does it reduce movement disturbance?
Yes, the individually encased springs help isolate movement, meaning you are less likely to feel shifts or turns during the night, leading to more stable sleep.
Independently owned and operated by VIRDI NORTH LIMITED
VIRDI NORTH LIMITED is an independent authorised retailer of genuine Emma® products. This website is not Emma’s corporate website.
Company No. 02493063
Registered office: Grove House, 473 Dudley Road, Birmingham, West Midlands, England, B18 4HE
Showroom: 375 Station Road, Dorridge, Solihull B93 8HN
“Emma” and associated trademarks and brand assets belong to their respective owner and are used with authorisation.
© 2026 VIRDI NORTH LIMITED. All rights reserved.